Primax, mobilizing colombia

Primax Colombia is part of one of the largest economic groups in Latin America, Grupo Romero. Primax is a regional leader in the commercialization of petroleum-derived liquid fuels such as gasoline, diesel, and residuals, as well as liquefied petroleum gas and lubricants. It has presence in three Latin American countries: Peru, Ecuador, and Colombia. 

It has a quality and quantity traceability program based on a periodic visits plan, in which continuous improvement plans will be identified to obtain operational excellence and maintain product quality by creating an operating baseline and current maintenance expenses. This program is endorsed by ICONTEC at the distribution level of industrial fuels in Colombia.

Primax Colombia is one of the fuel marketers with a significant number of customers in the country. At the end of 2021, it announced that it exceeded its goal of reidentifying 750 service stations (EDS) with its brand, reaching 756. In addition, it had a recovery in fuel sales of 27% in the segment compared to 2020. 

It offers wide coverage in the Colombian territory, with a total of 11 fuel terminals: Galapa (Barranquilla), Cartagena, Bucaramanga, Medellín, Mancilla, Gualanday, Neiva, La Dorada, Cartago, Yumbo, and Puente Aranda (Bogotá).


According to the international fuel market, Colombia is one of the countries with the lowest prices and taxes in the world. In line with this, the Colombian Minister of Mines and Energy, Diego Mesa, assured that gasoline prices will not go up, at least, during May 2022 and price stability is expected to remain throughout 2022.

In addition, according to the Ministry of Mines and Energy, by September 2021, fuel demand exceeded by 15% the levels recorded before the pandemic, making the transportation sector one of the main drivers of the national economy.


In 2000, Grupo Romero sold the first gallon of fuel. In 2004, Grupo Romero and ENAP (Chile) bought Shell's fuel business in Peru. Under this context, in 2005, the Primax brand was born in Peru, and from that moment the company began to position itself as one of the main players in the sector in Latin America.

Between 2006 and 2008, the company acquired Shell and Repsol's fuel business in that country and a significant percentage of participation in the sector. Such participation increased some years later, in 2013, when the Romero Group bought the shares that ENAP had within Primax and, in this sense, the company became 100% of the Group.

In 2018, two major milestones were presented. The first one was the purchase of the company Pecsa in Peru by Primax Group and, at the same time, the company acquired the fuels business of ExxonMobil in Colombia. This last deal marked the second milestone, as the company began its presence in Colombia with a 22% share in the fuel distribution market. Today, Primax has more than 5,800 employees in Latin America.


As part of its sustainable strategy, the company seeks the social development of its stakeholders, the preservation of ecosystems, and the care of the environment. This social and environmental commitment, under a solid Corporate Governance scheme, has allowed the company to obtain recognitions and certifications in sustainability matters, such as: ICONTEC Sustainability Seal, ICONTEC Carbon Certificate, and the Green Seal of Truth Seed Category, among others. 

As part of the Social Investment, projects and initiatives are developed to develop and promote contributions framed in purposeful, responsible, respectful, and ethical actions in order to increase the positive impact on the sustainable development of communities.  

On the Environmental Management side, Primax seeks to conduct business in a responsible manner with the communities and the environment in which the company operates, developing programs and initiatives that seek to take care of health and protect the environment, as well as actively mitigate the impacts of Climate Change.

Author: Marijose Vazquez